Last Updated: April 5, 2017
What Information We Collect and How We Collect It
Some of the information we collect is Personally Identifiable Information (“PII”). PII, collected only with your consent, may include your first and last name, email address, phone number and any other information that you provide to us that is linked to your identity. We will only collect PII that is relevant to the services that we provide and the maintenance of the Website. This may occur, for example, in connection with submitting a request to demo the Affinio Platform, subscribing to any of our newsletters, responses you provide to survey questions, inquiries you may make through our Website, phone, mail or email and any other information you provide to us. Remember that you always have the option not to provide information by choosing not to use the Website or by not using the particular feature of the Website for which the information is being collected.
We also collect information through the use of “cookies” or other similar technologies. “Cookies” are alphanumeric identifiers in the form of text files that are inserted and stored by your web browser on your hard drive or via mobile IDs. Affinio (and, potentially, third party partners) may set and access cookies on your computer or mobile device to track and store preferential information about you, for purposes such as (i) recognizing you when you return to the Website, (ii) remembering any items that you have placed in your shopping cart, (iii) personalizing the content that you see in order to ensure you enjoy your visit, (iv) collecting analytics data for our internal use, etc. Such information is used within Affinio’s internal organization and is not shared with third party advertisers.
You can always tell your Internet browser that you don’t want to have any cookies downloaded to your computer. Check with the provider of your particular browser to find out how. Before you do however, note that deleting cookies or directing your browser to refuse them may limit your ability to use certain portions of our Website that require cookies to function.
The Website will honor Do Not Track requests sent by your browser. Again, each browser is different, so please check with your provider to find out how to send a Do Not Track request.
The last form of information we may collect is non-personally identifying information that relates to your Website usage or is necessary for the proper functioning of the Website, such as the time and date and the extent of your usage of the Website, the location of where you use the Website, your usage preferences, how you interact with other users, which pages of the Website you visit and for how long, the mobile platform or service provider you use, your browser, your operating system, your IP address, and other unique device identifiers (“Other Information”). We may also compile this data to enable statistical analysis of our services that would be used internally or with external assistance to make improvements to our Website. Remember, though, that this information is not personally identifiable. If we ever associate Other Information with you as a specific and identifiable person, we treat it as PII.
Our Use of Information
Affinio maintains a strict “no-spam” policy. If you request a demo of the Affinio Platform or sign up for newsletter, you may receive newsletters, notices and/or special offers via email, unless you have requested otherwise as set forth below. We will: (i) not use false or misleading subjects or email addresses; (ii) identify the message as an advertisement in a reasonable way; (iii) include the physical address of our business; (iv) monitor our third-party email marketing services for compliance; (v) honor opt-out/unsubscribe requests quickly; and (vi) allow users to unsubscribe by using the link at the bottom of each email.
You may unsubscribe from these electronic newsletters, notices and/or special offers at any time by following the instructions contained at the very end of every such email or elsewhere as directed by Affinio. If a third party vendor provides such newsletters, you may unsubscribe in accordance with the instructions provided by such third party. If you are having problems unsubscribing please contact us at firstname.lastname@example.org (forwarding the newsletter, if applicable, and including in the subject line the word “Unsubscribe”), and we will use reasonable efforts to remove you within seven (7) business days. Please note that Affinio will not process any unsubscribe requests submitted as direct replies to any newsletter.
Disclosure of Information
We also reserve the right, and you hereby authorize us, to share or disclose your PII, including, without limitation, any content, records or electronic communications of any kind, when we determine, in our sole discretion, that the disclosure of such information is necessary to identify, contact, or bring legal action against you if:
- you are interfering with Affinio’s or a third party’s rights or property;
- you are violating any applicable law, rule or regulation;
- necessary or required by any applicable law, rule or regulation; and/or
- requested by governmental authorities in the event of any investigation, act of terrorism or instance of local, regional or national emergency.
In the event that Affinio is acquired by or merged with a third party entity, or sells all or substantially all of its assets, we reserve the right, in any of these circumstances, to transfer or assign the information and content we have received and collected from our users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your PII is treated, transferred, or used.
How We Protect Your Information
Affinio takes a range of security measures designed to protect your information and keep it confidential (unless it is non-confidential by nature, for example, publicly-available information) and free from any unauthorized alteration. PII is contained behind secured networks and is only accessible by a limited number of persons who are required to keep the information confidential. In addition, all PII you supply is encrypted via Secure Socket Layer (SSL) technology.
However, the Internet by its nature is not a secure environment and the nature of security risks is constantly evolving, as are the technical and organizational industry standards relating to management of those risks. While we strive to keep current our security technology and will review, refine and upgrade our security technology as we deem appropriate based on new tools that may become available in the future, the complete security of any information collected, stored or used by us cannot therefore be guaranteed. In the unlikely event that an unauthorized third party compromises Affinio’s security measures, Affinio will not be responsible for any damages directly or indirectly caused by an unauthorized third party’s ability to view, use or disseminate such information. If you ever discover inaccuracies in our data or your PII, we urge you to notify us immediately.
You hereby acknowledge that Affinio shall not be responsible or liable for any dissemination of your information that results from your disclosure of such information to any third party.
Links to Third Parties
The privacy of children is of the utmost importance, and we are committed to complying with the Children’s Online Privacy Protection Act (COPPA). This Website does not knowingly collect, use, or disclose PII from children under the age of 13. If we ever discover that we have inadvertently collected PII from children under the age of 13, we will delete it as soon as possible. If you are a parent or legal guardian and believe that we have collected PII from your child under the age of 13, please email us at email@example.com, and we will take steps to delete this PII as soon as possible.
Access to Your Information
We will provide you with access to PII you provide us for as long as we maintain that information in a readily accessible format. We will also work with you to correct any error in your PII. If you wish to access or correct any PII that you have submitted through our Website, or to have us completely remove your PII from our systems, please send an e-mail with your specific request to firstname.lastname@example.org.